Old fashioned games to improve family car journeys
18 Oct 2007UK children have admitted that they have a boredom threshold of just 10 minutes when travelling in the car, new research reveals.
Long car journeys can be taxing for many parents as fewer children are participating in old fashioned games to beat the boredom.
Research from Privilege Insurance found that 29% of children asked play I Spy to keep occupied, while 19% claim they fight with the other kids in the back seat.
Gill Murphy, a spokesperson for Privilege Insurance, said: "Bored kids and long car journeys are not a happy mix and with our research showing that a third of parents claim that the in-car antics of their children distract them from their driving, we realised that the time had come to promote greater harmony in the car."
In response to the findings, Privilege has come up with a new initiative to encourage parents to reintroduce the joys of playing travel games as a family, by producing a guide of traditional in-car games.
Ms Murphy added: "We want to make sure children and parents have safe and peaceful journeys and what better way to do it and than with some good, old-fashioned games."
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