about bounty

Advisory board

Find out about our advisory board

What is Bounty's Advisory Board?

The Advisory Board counsels Bounty on its daily, face-to-face interactions with thousands of new mums through the distribution of free Bounty packs and its photography service on maternity wards. The Board, set up in October 2013, comprises of five independent members, chaired by former General Secretary of the Royal College of Midwives (RCM), Dame Karlene Davis DBE.

At a glance

  • The Board will meet three times and year
  • It will make recommendations to ensure that Bounty strives towards continually improving its service for the UK’s mums
  • Its recommendations will be posted on the Bounty website

Advisory Board meetings and recommendations

The Board will meet three times and year and will make recommendations to ensure that Bounty strives towards continually improving its service for the UK’s mums. Its recommendations will be posted on the Bounty website.

You can find our statements and recent news in our media section. 

Read our first annual report of the Advisory Board 12 June 2014 now.  

Board members

Dame Karlene Davis DBE, (Chair)

Former General Secretary of the Royal College of Midwives.

Carole Garrick

Current Associate Director/Head of Midwifery in England and former member of the Royal College of Midwives Board.

Francine Bates

Chief Executive of The Lullaby Trust and former political adviser at the Department for Education.

Sally Whittle

Founder and Editor of Tots100 and author of the UK’s #1 Mummy blog, Who’s the Mummy?

David Baker

Former Head of Partnerships at the Royal College of Midwives.

A message from the Chair

Dame Karlene

“I am delighted to serve as the Chair of Bounty’s new Advisory Board. From my years of working with women and maternity services, I know that new Mothers want to have choice and information, and of course what’s best for their newborn. For some Mothers the Bounty bag is their only source of helpful information, guidance and free samples of useful products. For others it is a welcome addition to the information and advice which they may already have accessed. It is important that new families receiving marketing and promotional offers do not feel compelled or obligated to disclose information at the time surrounding birth, and that parenting clubs conform to the highest standards in their interactions with parents on maternity wards. Bounty is committed to conforming to the letter and spirit of the various codes that govern this activity and to ensure that they abide by accepted practice. As Chair of the Bounty Advisory Board, I look forward to working with my fellow Board members to ensure that Bounty continues to improve and provide a high standard of service to mums across the UK.”

-- Dame Karlene Davis DBE, October 2013

At a glance

  • The Board will meet three times and year
  • It will make recommendations to ensure that Bounty strives towards continually improving its service for the UK’s mums
  • Its recommendations will be posted on the Bounty website
For some mothers the Bounty bag is their only source of helpful information

Mon 1st Jan 12:00 AM

Advisory board