about bounty

Approach and commitments

To help parents get the most out of family life

Being a parent requires limitless warmth and compassion, and that’s how we approach things too.

It may sound like a cliché, but ensuring that everyone feels part of the Bounty family is very fitting and makes our job that much more enjoyable to do.

At a glance

  • Bounty will always check first with the midwifery team if we can visit you
  • You are not obliged to be contacted in future in order to receive a free Bounty pack or a child benefit form
  • Never interrupt you if you are sleeping or if you are feeding your baby

Whatever activities we get involved in, we always remain focused on our one core aim; to help parents get the most out of family life and our Bounty promise of ‘Giving mums more’ helps shape this.

As a free to join parenting club, Bounty will:

  • Give you free packs of product samples and money-saving offers for you and your baby
  • Support you with practical, up to date health information, relevant to your stage of pregnancy and young family life
  • Connect you with other mums and mums-to-be throughout your journey of motherhood
  • Never share your details with our partners without your consent and never do telemarketing
  • Always respond to any questions by the next working day

When we meet you in hospital, we will:

  • Always check first with the midwifery team if we can visit you
  • Be a professional, friendly face – it is a real privilege to be one of the first to meet you and your newborn
  • Never interrupt you if you are sleeping or if you are feeding your baby
  • Give you choice - you are not obliged to be contacted in future in order to receive a free Bounty pack or a child benefit form
  • In hospitals where we provide a service, we will offer to take professional portrait photographs of your baby if you would like – any decision to purchase can wait until you get home
  • If you have any questions or suggestions please email us at any time

Our team

Within the company we work with integrity and as part of one family. We believe in our values and we enjoy what we do. If anyone understands the demands of family life, it’s Bounty, so we aim to be flexible to accommodate family commitments for our people. We are proud of our Bounty Code of Conduct for our employees:

Bounty Code of Conduct – All Bounty employees

1. IDENTIFICATION & COURTESY – Staff always wear Bounty branded blouse uniform and clearly visible name badge at all times. They must introduce themselves each day at the maternity ward reception, and ask the ward staff to confirm which mums they can or cannot visit. 

2. HYGIENE/CROSS INFECTION – All staff must use hospital provided hand sanitizer and/or wash hands between visiting each mum. Staff must not wear jewellery and hair longer than shoulder-length must be tied back and clothing kept above the elbow. 

3. SLEEPING AND FEEDING – Staff will not interrupt mums who are sleeping or eating. They will also not interrupt mums when they are feeding their baby or in skin-to-skin contact with them. 

4. PERSONAL CONDUCT - Staff will display warmth and compassion at all times and never pass comment or opinion that could be misinterpreted by parents. 

5. UNICEF BABY FRIENDLY INITIATIVE (BFI) COMPLIANCE – Staff will not volunteer advice relating to breast or formula feeding. We will always refer mum to ward staff to provide advice. Bounty fully supports BFI requirements. 

6. PRIVACY & DIGNITY– Staff must respect mums’ personal space at the bedside, as well as the personal space of her partner and family. If the curtains are drawn, staff must never draw them back or peep around the curtain uninvited. They should first inform mum of their presence through the curtain and offer to come back later if mum would prefer. 

7. JOINING BOUNTY & PERMISSION TO CONTACT - In addition to giving all mums a free Bounty Newborn pack, staff ask mum if she also wishes to join Bounty (if she hasn’t already) and check if she would like to give her permission to be contacted in future by Bounty and its carefully selected partners. IMPORTANT - Choosing to become a Bounty Club member and giving permission to be contacted is NOT a condition for receiving the Bounty pack. Staff should never give the impression that mum must become a Bounty member in order to receive a pack. Staff should make clear that they only need mum’s name and address only to record that a pack has been given.

8. CHILD BENEFIT FORM – The provision of the HMRC Child Benefit form in Bounty Newborn packs allows parents to apply for Child Benefit as soon as their child is born. Staff should make clear that there is no requirement for mums to join Bounty in order to receive the free Bounty pack or the Child Benefit form. Should a mum decline to receive a Bounty pack, Bounty staff will offer to leave a separate Child Benefit form with her for her convenience, or direct her to its location online. 

9. BOUNTY PHOTO - In some hospitals our staff also offer mums the opportunity to have a professional newborn photo session. They must take pride in offering the highest quality portraits. Any mum who chooses to have her baby photographed can receive a free photo gift and the option to purchase photo packages. IMPORTANT - Mums are under no obligation to take up the service. Staff must make this fact clear, and also offer mums the option to wait until they get home before they make a purchase. 

10. CONTACT WITH THE BABY – Is only necessary where hospitals permit Bounty Photo services.  Photographers must ALWAYS follow hospital policy and always seek permission from mum before positioning her baby to be photographed. 

All Bounty Services are offered on the basis of choice and this code respects mums’ freedom of choice.


At a glance

  • Bounty will always check first with the midwifery team if we can visit you
  • You are not obliged to be contacted in future in order to receive a free Bounty pack or a child benefit form
  • Never interrupt you if you are sleeping or if you are feeding your baby
A parent requires limitless warmth and compassion, and that’s how we approach things too

Mon 1st Jan 12:00 AM

Approach and commitments