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Join Bounty for free today

For weekly personalised pregnancy and parenting emails, and lots more…

Why should you join Bounty? Here's why:

  • Four free packs full of goodies
  • Four free guides full of expert advice
  • Exclusive and personalised offers - save up to 70%!
  • Member only competitions 
about bounty

How Bounty was born

The history behind the packs

Bounty came into being in 1959, founded by Bill Hopewell-Smith, who had the foresight to see that mums' needs vary at different lifestages.

Family life 55 years ago was a world away from how we live today. Mother’s role was to stay at home, keep the house and raise the children while father went out to work. But while poor old mum had plenty to live up to with advice from the Good Housekeeping Guide, she had nowhere really to turn to find out how on earth to look after a baby!

At a glance

  • Bounty started 55 years ago
  • Bounty provides mums with a source of pregnancy and parenting information
going-on-holiday-when-pregnant

Suddenly, with Bounty, mums had a source of pregnancy and parenting information, along with the chance to find out about and sample products related to this new life-stage.

Mums' roles have changed immeasurably since 1959, as have family relationships and dynamics, but being a parent will always feel like taking a step into the unknown, so Bounty will always be a welcome member of the family.

At a glance

  • Bounty started 55 years ago
  • Bounty provides mums with a source of pregnancy and parenting information
Over heritage of over 50 years makes us perfectly placed to advise mums

How Bounty was born