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Join Bounty for free today

For weekly personalised pregnancy and parenting emails, and lots more…

Why should you join Bounty? Here's why:

  • Four free packs full of goodies
  • Four free guides full of expert advice
  • Exclusive and personalised offers - save up to 70%!
  • Member only competitions 
about bounty

Vision and values

Giving mums more

Bounty has a big and diverse family to keep happy.

And a lot of them rely on us. We don’t want to let any of them down.

At a glance

  • For over 50 years we’ve provided trustworthy advice and support in pregnancy and parenting
  • We are a responsible member of all of the communities we serve
  • As well as giving value to mums, we are committed to giving value through our partnerships with hospitals and health professionals
  • We aim to be creative, innovative and progressive in our thinking

Expertise

For over 50 years we’ve provided trustworthy advice and support in pregnancy and parenting to help mums get the most out of family life. Our unique partnerships with hospitals and health professionals, relationships we cherish, are testament to our dedication to providing the best advice and support to mum. And we strive to make it easy and simple to access that wealth of expertise and experience – online, offline, locally, nationally – to support family life.

Responsible & giving

We are a responsible member of all of the communities we serve. We are dedicated to giving something back to those communities. We support requests from smaller charities and individuals fundraising for charities which help to get the most out of family life. And, of course we are famous for giving to mums with our Bounty packs full of useful products and advice.

Creating value

As well as giving value to mums, we are committed to giving value through our partnerships with hospitals and health professionals. We are a commercial business, so have responsibilities to give value to our shareholders, but never at the expense of other stakeholders. We believe we can deliver value to all by delivering the advice, support, services, partnerships, products and success they expect from Bounty.

Forward thinking

We aim to be creative, innovative and progressive in our thinking. We always think ahead on behalf of mum, the family, our partners in hospitals, and in the wider community.


At a glance

  • For over 50 years we’ve provided trustworthy advice and support in pregnancy and parenting
  • We are a responsible member of all of the communities we serve
  • As well as giving value to mums, we are committed to giving value through our partnerships with hospitals and health professionals
  • We aim to be creative, innovative and progressive in our thinking
94% of mums use some or all of the samples in their Bounty packs

Vision and values