Celebrity Mum of the Year Winner 2010

Celebrity Mum of the Year Winner 2010

The votes have been counted and verified and we’re proud to announce that glowing This Morning presenter, Holly Willoughby has been awarded the coveted title of Bounty Celebrity Mum of the Year - in the same week that she announced she is expecting her second baby!

In a twist off fate Coleen Rooney, who had held the number one spot for most of the voting, was knocked of the top by Holly in the final days. Coleen’s recent luxury holiday to Dubai without baby Kai by her side seems to have led to a sudden drop in her popularity.

This Morning Presenter Holly Willoughby has won the coveted award of Celebrity Mum of the Year 2010, sponsored by Bounty.

Dannii Minogue was the other seriously close contender in this year’s contest. Only three months into motherhood, Dannii has shown the nation her maternal instinct mentoring her brood of X Factor boys. These aren’t the only boys in her life in the limelight, with the proud mum winning over the public when she chose to share the first ever picture of baby Ethan on Twitter rather than in a glamourous magazine shoot.

Mum to one year old Harry, Holly beat these famous mums to the crown after another fantastic year. The loveable, giggly and down-to-earth mum has clearly won a place in the nation’s hearts with millions of Brits tuning in daily to see her present hit day time TV show, This Morning, alongside silver fox Phillip Schofield. Holly’s sunny and warm nature has seen her gracefully tackle even the trickiest of topics.

'Thank you so much to everyone who took the time to vote for me - it really means so much to me to win the award. This is the second year I have been nominated and it’s so nice that I have now been crowned Celebrity Mum of the Year! It rounds off a great week for me' said Holly.

With a record 32,000 votes, this year’s award was the most hotly contested to date. Holly also faced stiff competition from Bernie Nolan, who has faced a tough year after being diagnosed with breast cancer. Bookie's favourite Samantha Cameron, also couldn't compete with Holly's public support and came in at fourth place.

We at Bounty are overjoyed that Holly has won. Holly is a great example of being a working mother and having it all! Holly’s career is going from strength to strength, from her clothing range to presenting and she still maintains a balance in her family life. This really is a week for celebration for Holly as she announces her second pregnancy - congratulations from all of us at Bounty!

See Holly accept her award from Phil live on air here:

The top 20 celebrity mums in order of votes are:

1. Holly Willoughby

2. Dannii Minogue

3. Bernie Nolan

4. Samantha Cameron

5. Davina McCall

6. Coleen Rooney

7. Jools Oliver

8. Myleene Klass

9. Tess Daly

10. Charlotte Church

11. Victoria Beckham

12. Kym Marsh

13. Denise Van Outen

14. Patsy Palmer

15. Billie Piper

16. Natalie Cassidy

17. Tina O'Brien

18. Kerry Katona

19. Danielle Lloyd

20. Suzanne Shaw

Congratulations to Emma Howarth from Manchester, who has won a £1,000 Next gift card.