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Creating a healthy home, as tested by bounty mums

in association with Dyson pure cool link

To find out how air purity influences sleep, we had mums test the latest Dyson air purifier - watch the video to see how they got on.

Bounty - tested by mums

Did you know that air pollution in your home can be up to 5 times worse than outside? And we spend approximately 90% of our time indoors? Sounds scary!

Modern buildings are tightly sealed to retain heat and reduce noise, which can lead to ultra fine and potentially harmful particles being trapped inside.

So anything that can help improve the air quality in your home has to be a good thing, right? Luckily, Dyson engineers have combined their expertise in filtration and software to develop the new Dyson Pure Cool Link™ purifying fan. Ideal for allergy sufferers, it monitors, reacts and reports on the air quality inside your home directly to your smart phone, whilst its blade-less technology means it's safe around children, is easy to clean, and doubles as a handy cooling fan for those hot summer months.

Keen to put their claims to the test, we thought we should give it a try. And who better to really put the Pure Cool Link™ through its paces than to ask real mums to try it out?

See the amazing stories of how bounty mums experienced the Dyson Pure Cool Link

In June we recruited 34 real Bounty mums to trial the product over a 3 week period, and asked them to give their honest opinion whilst completing various tasks. Our testers suffered from allergies themselves (hay fever, pet, dust mites and asthma), or had family members who suffered or were just generally concerned about air pollution.

The feedback we received showed that Bounty mums were impressed, with 91% saying they would highly recommend the Dyson Pure Cool to a friend*.

Mums told us how they experienced a reduction in allergy symptoms after using the product , and how it helped many enjoy a much better night's sleep (both little ones and mums!).

Bounty mum, Nicola Watts said: "The quality of our sleep is so much improved, and you can see the spikes and air quality level on the Dyson Link app too!"

Click on the video diaries below to watch stories from real Bounty mums and see how Dyson Pure Cool Link™ has helped them.

The filter in the Dyson Pure Cool Link™ can remove harmful ultra fine particles from the air such as pollen, pet dander and mould which makes it ideal for those with the symptoms of allergies, particularly asthma and hay fever.

Asthma is a long term condition that affects your lungs and the airways that lead to them. Coming into contact with allergens can cause the muscles around the airways to tighten, which narrows them and makes it more difficult to breathe. This can then cause inflammation and phlegm can build up.

Hayfever is the allergic reaction to the pollen from plants, grasses and trees. So similar to asthma sufferers, removing the pollutants that cause the air can significantly improve symptoms. The Dyson Pure Cool Link™ helps by removing these pollutants from the air (removing 99.95% of allergens and pollutants as small as 0.1 microns).


'I know it works because I've spent years watching my son always sneezing and itchy eyes after he's spent hours outside and during the night and early morning with itchy throat and eyes. He hates eye drops so the Dyson Pure Cool Link has been a saviour' Bounty mum Natasha Rasheed said.

*On a scale of 1-10 with 10 being the most positive rating, 91% of Bounty mums rated the Dyson Pure and Cool either 8/9/10 on the recommendation scale

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