One thing we all associate with babies is their smell.
Not the kind after a big poo explosion that travels all the way to their neck – we’ve had first-hand experience of that – or the one after they’ve been sick.
Instead we’re talking about that gorgeous just been bathed smell that makes us want just cuddle them all the time. It’s the mix of talc and gentle shampoo that screams ‘baby in the building’.
But now it seems the industry isn’t content with this trademark smell, wanting to introduce more fragrances to the mix and – we assume – make more money from the lucrative baby market.
According to the Daily Mail, baby perfume is making a huge step into this industry with brands such as Bulgari and Givenchy making fragrances especially for tots.
And because these perfumes are made for little ones skin they are apparently flying off the shelves.
But let’s look at this closely for a second. At a top end price of £35 a bottle these new fragrances aren’t cheap.
And despite them being scented for babies do we really want to be spraying a commercial scent over that gorgeous natural smell.
Then there’s encouraging our little ones to grow up too quickly.
Perfume has always been associated with adults – unless you live in the Med where spraying babies with perfume is normal – so where do you draw the line?
Sure, we’ll dress them in Uggs and cute baby versions of sports trainers but encouraging them to wear a scent from such a young age could be seen as moulding them into little teenagers.
Once they turn five will they decide to follow mummy and demand to wear make-up too – because mummy puts her make-up on and then sprays herself with perfume – or will their school classmates who smell of washing powder, not be good enough to play with?
Or are we reading far too much into this?
One thing however is clear.
While we continue to buy products like this, brands will continue to produce them.
After-all the baby market is one that will never disappear.