It’s been a bumper week for baby related stories.
In a positive move for mums-to-be the NHS has announced that it is planning to offer a far more reliable Down’s Syndrome screening test.
There are also still major concerns around passive smoking with new research claiming this could dramatically increase the risk of miscarriage, stillbirth and ectopic pregnancy.
If you were concerned that childcare was costing a fortune, then you’re not alone with news that the annual average cost of childcare for two children is almost five percent higher than an average mortgage in the UK.
And from money when little ones are here to before they even arrive with research finding that some insurance companies won’t pay for flight cancellations for those who fall pregnant after booking their trip.
However, our favourite story of the week has to be a new advertising campaign that aims to educate men about breastfeeding and everything that comes with it including those nipple guards, latching problems and mastitis.
The campaign launched by Project Breastfeeding, aims to mirror a breastfeeding mother by showing shirtless men holding a baby to their breast. The strapline, ‘Project Breastfeeding. If I could I would’, says it all.
The ads were created by Project Breastfeeding founder Hector Cruz who said the campaign was a bid to get dads involved and bust the myth that fathers couldn’t be involved in breastfeeding.