Bounty

Customers are still unsure of supermarket banks, according to new survey.

Just 4% of those polled named Tesco Finance or M&S Money among their top three most trusted financial services providers, and only 2% for Sainsbury's Banks.

Meanwhile, just 6% said they thought the providers would be better at looking after their money, according to marketing firm Baber Smith.

However customers remain just as cautious of traditional banks, it said.

Nationwide topped the poll as the most trusted organisation, with 15% of people putting it in their top three. But the same proportion of people said they did not trust any financial services firms, while 30% said they did not know.

More than half of the 20 financial services firms listed were also rated as being very trustworthy by less than 5% of people.

Consumers were most likely to trust a firm if it had a good reputation, at 51%, followed by good customer service at 49% and having products that met their needs at 28%.

But having knowledgeable staff was rated as being less important, cited by only 19% of people, with 17% caring about ethical business practices and 12% looking for low charges.