The stereotype that women are the more extravagant when it comes to looking good may not hold anymore, after a survey discovered that men spend more money on grooming themselves than women.
The poll, done by One Poll on behalf of sports nutrition agency Multipower, discovered that young men spend an average of £11.72 a week on their appearance, which is a pound more than women.
Of the 3,000 18 to 35 year olds who were surveyed, almost 20 per cent of men said that they use moisturisers and five per cent said they use hair straighteners.
Men also spend a lot of time getting ready for work - proving that there is not such a major difference between the grooming habits of the different genders. Where women take half an hour to get ready to go to the office, men spend just five minutes less.
The biggest discrepancy is seen amongst the time taken to get ready for a night out. Men, who claim to just take 29 minutes to get ready, are outrun by women, who take 52 minutes on average.
Copyright Press Association 2010
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