Beauty-conscious consumers are set to be able to choose from a wide range of cosmeceuticals next year, or cosmetics that offer some of the same benefits as cosmetic surgery.
According to findings from a survey carried out by market analysts Mintel, 2010 will see a trend emerge for beauty products which "capitalise on biochemistry and products which offer cosmetic surgery alternatives".
Commenting on this, beauty expert Zara Rabinowicz said that there has been a "sharp rise" in the number of products coming on to the market. She noted that products are also being thoroughly tested by dermatologists and those with a real knowledge of skin.
Using make-up and other products could prove to be a good way for cash-strapped women to avoid taking the drastic step to have cosmetic surgery.
Ms Rabinowicz noted that since the economic downturn, women have started to cut back on their personal grooming and have learnt it is possible to "look good on a budget".
