The bendable head rest, can be laid flat once your child is old enough to hold up their own head to engage with the world on their own.(this is generally around 4-5months old.) The reflective strips on the carrier means it provides extra visiblity of you and your child when out walking in low light or darkness. Padding around the waist straps and shoulder straps means that you are able to use the product with comfort and ease. Direct2Mum love products that offer all of the features of the bigger brands for a fraction of the cost. The Babyway range is perfect for parents who don't want to spend up on one product when there is so much to buy. This is one of the many reasons it is one of our favourite ranges.