Cuddle Mates are special because of their shape. Perfect for 'tummy time' exercises. Ideal prop or wedge. As babies reach their first birthday, Cuddle Mates help them to sleep more comfortably in the safe and healthy side sleeping position. Cuddle Mates help little children to stop sleeping on their bellies or rolled up tightly in a ball. By sleeping on their side, Cuddle Mates help them to avoid ‘flat head’ syndrome. The size and shape of Cuddle Mates encourage little children to sleep independently. Cuddle Mates have been endorsed by Child sleep expert and author, Lisa Clegg. 'Cuddle Mates help to encourage children to sleep independently. Many sleep more soundly and comfortable in the natural side sleeping position promoted by Cuddle Mates. I would recommend this product to any parent to encourage good sleep habits.' Cuddle Mates are made from 100% super soft cotton and filled with premium hollowfibre polyester. They are completely machine washable.