How to breastfeed

Breastfeeding is the healthiest and most natural way to feed a baby, yet before the birth of their infants nearly three-quarters of mums say they did not get the chance to see how a baby ‘latches on’ to the breast in real life.

Our no-nonsense video takes you one step further towards breastfeeding, with a close-up look at the ‘latching on’ technique plus tips on positioning and a practical checklist you can turn to at any time of the day or night.
 

Breastfeeding tips

The early days of breastfeeding matter.  Here's how to get off to a good start:

  • Have as much skin-to-skin contact with your baby as possible.
  • Breastfeed as soon as possible after the birth.
  • Make sure you are holding your baby well at the breast.
  • Get someone to check that her mouth is well attached at the breast.
  • Feed for as often and as long as your baby wants.
  • Have your baby by your bed.
  • Get help from a supportive midwife.
  • Avoid offering water – breastfed babies don't need it. 
  • Don't limit time at the breast – it may interfere with supply and demand.

Take a real-life close up peek at how a baby should latch on by watching our 'How to breastfeed' video.

 
 

News

Amanda Holden

Amanda Holden is now back at home after the birth of her baby, Hollie, on January 22. The Britain's Got Talent judge was said to be...

Get real, honest advice in our online community...

Got a burning question you’d like an answer to? Then ask the 1,000s of Bounty members in our community.

See what other mums and dads are talking about right now...

Search baby products on Amazon