The pillow acts as a supportive wedge that sits underneath your bump and improves postural alignment to allow you to comfortably sleep on your side and without taking up too much space in the bed. Sleeping with the pillow the opposite way around helps to support you lower back and hips reduce lower back injury and strain. After giving birth, the cuddle pillow can be equally useful to prop yourself up for some well deserved relaxation time or can be used as an aid for nursing or breastfeeding.