The Baby Show’s first virtual event of the year is even BIGGER and BURSTING with more features than ever before! From 26 – 28 February, you can enjoy the best offers on baby essentials (and nice-to-haves), plus enjoy an unrivalled line up of parenting and baby experts, helping you feel empowered on your parenting journey.

General Admission is FREE and unlocks a world of baby shopping heaven, amazing show deals, competitions, informative buying guides, product demos and top product picks for those must-haves PLUS topical and supportive on-demand videos.

Upgrade to our Access All Areas pass which gives you everything the General Admission pass does and more! This pass gives you entry to Baby Show TV and unlocks all of the LIVE exclusive expert talks, panel discussions, Q&A and celebrity interviews for only £10pp! PLUS, you can also log in and watch all the on-demand videos and talks for up to one week after the event.