The Baby Show’s first virtual event of the year is even BIGGER and BURSTING with more features than ever before! From 26 – 28 February, you can enjoy the best offers on baby essentials (and nice-to-haves), plus enjoy an unrivalled line up of parenting and baby experts, helping you feel empowered on your parenting journey. GENERAL ADMISSION is FREE and unlocks a world of baby shopping heaven, amazing show deals and informative buying guides. The ACCESS ALL AREAS pass unlocks a week-long login to exclusive Baby Show TV live talks, topical and supportive on-demand videos, competitions, sampling and amazing extras for only £10pp. The show’s useful app makes it easy to sign-in wherever, whenever so you never miss a thing! Whether you're planning, expecting or already a parent, everyone is welcome.