about bounty

Your questions answered

Jim Kelleher answers some of the questions you may have about Bounty

Here at Bounty, we aim to be the first place new mums turn to for advice, reassurance and information.

Every mum who registers with us is eligible to receive Bounty packs & guides; as well as access to our online community and emails.

At a glance

  • Every mum who registers with us is eligible to receive Bounty packs & guides
  • The Bounty guides contain vital health and well-being information from the Department of Health

Bounty’s Jim Kelleher answers some of your questions about what mums can expect from Bounty.

If you’d like to tell us about the service you received from Bounty, please share your feedback. If there's a question that we haven't covered and that you would like answering, please send us an email.

Why do Bounty ladies visit hospital wards?

Bounty ladies visit wards to deliver our Bounty packs, which contain printed parenting guides, with advice and information on what to expect when you’ve had a baby. We also provide free samples of products and money off vouchers and coupons. The packs also contain Child Benefit forms, meaning that parents can begin claiming straight away, particularly helpful if they do not have an internet connection at home. In some hospitals, we also offer a professional photography service for parents who would like a portrait of their baby.

What else is in the packs & guides other than products & samples?

The Bounty guides contain vital health and well-being information from the Department of Health on topics such as whooping cough, flu jabs and the impact of smoking, as well as encouraging women to sign up to the NHS Information Centre. Lots of mums tell us they find it difficult to get hold of this official information and advice elsewhere and they appreciate being given it by their Bounty lady.

Do Bounty ladies try and sell products?

The main role of our team within hospital wards is to distribute free products, product samples and information. The only ‘sales’ part of their role is – in some cases – to offer mums a professional portrait of their baby but we will never pressure anyone to accept the offer, or to purchase at the time. About half of the 850,000 mums we see a year ask to have their baby’s picture taken, but it’s totally your decision as to whether you do so! Photography is available only where the NHS has agreed locally to the service being provided by Bounty.

Will the Bounty lady disturb me when I’m feeding or if I’m not feeling well?

We’ve written a code of conduct for all our staff and it clearly states that they should not interrupt you if you are sleeping or if you are feeding your baby. We also always check first with the midwifery team if we can visit you.

Can I still get a child benefit form if I don't want a pack or to give my details?

Absolutely – just ask the Bounty lady and she will give this to you separately. Giving permission to be contacted is not a condition for receiving either the free Bounty pack or the Child Benefit form.

What should I do if I don't want to receive emails from Bounty?

By accepting a pack, you are not obliged to be contacted by us. If you don’t want us to get in touch with you, just leave your email address blank on the form that the Bounty lady will hand you. If you do provide your email and decide you no longer want to be contacted at a later date, you may do so by clicking the ‘unsubscribe’ link found at the bottom of each Bounty email.

I didn’t like the contents in my Bounty pack, what should I do?

We welcome feedback about the content of our packs – if you have any, please drop us a note.

What do you do with the money you make from brands who advertise with you?

We are a commercial business, just like all of the other large online parenting communities in the UK. And we are very proud that our business model enables us to genuinely give to hospitals and communites that we serve. Our partnerships with charities such as Tommy’s, fund research and neo-natal support. We also contribute £2.3 million to hospitals each year, funding vital services and equipment in local maternity wards.

At a glance

  • Every mum who registers with us is eligible to receive Bounty packs & guides
  • The Bounty guides contain vital health and well-being information from the Department of Health
91% of mums agree Bounty is a trusted source of information

Your questions answered