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For weekly personalised pregnancy and parenting emails, and lots more…

Why should you join Bounty? Here's why:

  • Four free packs full of goodies
  • Four free guides full of expert advice
  • Exclusive and personalised offers - save up to 70%!
  • Member only competitions 

Privacy Policy

Please read the Privacy Policy for the Bounty Pregnancy App


Please read our Privacy Policy.

Welcome to the Bounty Pregnancy App. This app is not intended for users under 13 years. We will not knowingly collect personally identifiable information via this site from visitors in this age group. We do, however, collect information about children and babies from their parents. We ask that our users not provide information about a baby or child without first getting the parents' consent.

Please read this policy carefully before using the app. We may change the policy from time to time but will ensure that a notice appears when you visit for the first time when a change has occurred.

This app collects information from you so that we can:

  • Give you the service you want
  • Improve the service over time


    The security of your personal information is very important. We take the following precautions to make sure that your data cannot be accessed or altered:

    • Data encrypted in transit
    • Data encrypted in storage
    • Industry standard internal security protocols


    The Bounty Pregnancy app allows you to access, amend and/or delete your data. Here is how you do it:

    Adjust your user preferences in your profile or via User Notifications buttons

    Data Collection

    We collect the following details: email address, password, demographic info: postcode and IP address, and if you choose to tell us: Your Name, postal address, date of birth, whether you are pregnant, whether you have children, how many and their ages.

    We do not pass on your information to third parties unless you specifically consent to us doing so, or we are required to do so by law.

    We use the information you give us so that we can better understand your needs and improve the services we offer. We do the following:

  • Keep internal records and improve our services
  • Email you with relevant news and articles, competitions and offers, vouchers or other information you may find of interest
  • Send you pregnancy or child related information if you have consented
  • Make contact by email or text message for research purposes with your consent
  • Offer relevant information to you based on your location  
  • Your Mobile Device: the device ID we collect is anonymised but we need to collect information about the operating system version you use

    User Files: You do have the facility to upload a profile picture if you wish

    Location Data: – we collect data about your location with your consent so that we can tell you useful information about pack collection and your nearest hospital etc.

    Health/Medical Data: we collect information about your pregnancy if you share that with us.    


    This app includes adverts and sponsored content.

    The companies that provide the adverts and sponsorship have no access to your personal information on your mobile device. We may share your personal information if you have given your consent.


    Some information is collected passively as you navigate the app. We refer to these as measuring tools and they include logs and analytics software which help us to understand which pages you prefer. This information is anonymised. We use it to learn how you use the app so we can improve it in future updates.

    We use a service called Localytics – at the present time it is not possible to opt-out of reporting by Localytics. If you are not happy to be included in their reporting please do not use this app until there is an opt-out facility. Your personal data is not shared with Localytics. For information on Localytics please visit their on their Privacy Policy at https://www.localytics.com/privacy-policy/

    The data is seen:

    •      Only by us

    Anonymised aggregated data may be shared with other third parties

    We measure:

    Your use of this app and other functions such as Bounty pack redemption

    Direct Marketing

    From time to time, we might contact you via:

  • Text Message
  • Email
  • Message Within app
  • These may be sent:

    • By Ourselves
    • By a third party

     We may send them :

    To you (we will not send to any of your contacts)

     We will ask for your consent when sending messages to you and give you opportunities to opt-out. 

    You can manually opt out of our Direct Marketing:

    by email to unsubscribe@bounty.com or by clicking the unsubcribe button in the marketing email.

     Location Services

    This app accesses your location so it can:

    Serve content relevant to your location about Bounty packs and hospitals etc.

    Make targeted offers/serve relevant ads

    This app does not share your location unless you give your permission.

    Your device allows you to control whether this app accesses your location or not. Visit your device settings screen/s for more information

    How long we will keep your information

    We will hold your personal information on our systems for as long as it is necessary to provide you with the service you have requested. You may unsubscribe from a service whenever you choose; for example, if you registered to receive newsletters then you may unsubscribe by following the link provided in our emails.


    Our detailed Privacy Policy <insert link to Privacy Policy> explains how we protect and use any information you give us when using the app or any associated Services. Any information we collect will be used only in accordance with these terms.

    © Bounty UK Limited 2016